Keyword_driven02

 DRIVEN

We’re not here just to wrap up a job, but to excel at doing it. Because we love it.

Keyword_passionate

 PASSIONATE

We take everything personally. We are intense. We’re on a mission.

Keyword_innovative02

 INNOVATIVE

We’re curious. We like to question the established. We’re not afraid to experiment, to risk, to challenge.

Keyword_committed

 COMMITTED

We’re committed to making shopping a better experience. We’re devoted to our clients and their customers' needs.

Keyword_connected

 CONNECTED

We believe in the importance of being knowledgeable about all aspects of the creative process.

Keyword_multinational

 MULTINATIONAL

Our origins are diverse and our personality cosmopolitan.

Keyword_energetic

 ENERGETIC

We are young at heart and strong of will.

US

ALU is an international company with over 25 years of experience catering to the retail world. Under the vision of Abramo Manfrotto, ALU has grown to become an expert and innovative solutions provider that, since its founding, has partnered with many leading international retailers and premium brands.

ALU is an international company with over 25 years of experience catering to the retail world. Under the vision of Abramo Manfrotto, ALU has grown to become an expert and innovative solutions provider that, since its founding, has partnered with many leading international retailers and premium brands.

Great ideas know neither frontiers nor flags, so it is no surprise that ALU was born in NYC from the roots of an Italian photographic company founded by Lino Manfrotto.

It was 1987 when Lino Manfrotto, along with his son, Abramo, realized that several New York retailers were using his Autopoles as window displays. They jumped on the creative wave and soon branched out from the photographic equipment business to open ALU’s first showroom in New York’s Fashion District.

Success in America followed quickly and in 1992, ALU plunged into the European market with a range of ready-made ALU products.

In November 2009, MoMA New York added both the ALU Autopole and Super Clamp to its permanent design and architecture collection.

With a philosophy of ethical corporate behavior and product innovation, Abramo Manfrotto continues to shape ALU into a leading force within the retail and design industry.

WHAT WE DO

With a portfolio of ready-made ALU products and fully customized fixtures, we offer end-to-end retail services, including product & production engineering, manufacturing & logistics, and retail store execution.

With a portfolio of ready-made ALU products and fully customized fixtures, we offer end-to-end retail services, including product & production engineering, manufacturing & logistics, and retail store execution.

READY-MADE ALU’S PRODUCTS

The ready-made ALU products consist of a wide variety of smart, durable, off-the-shelf solutions for communication, visual merchandising and display. This high quality product assortment offers extraordinary flexibility, ease to use and ingenious functionality, allowing designers to be at the peak of their creativity.

CUSTOM PRODUCTS

ALU’s in-house designers work closely with our clients to create retail environments of craft made-to-measure solutions that enhance their brand identity and reflect their overall vision.

WHAT DRIVES US

We are young at heart. And we put our soul into everything we do.

We’re a company that wants to question, reinvent, transform and re-imagine. Simpler, smarter, better is the essence of our attitude! Be it product, service or support this is our approach.

We are young at heart. And we put our soul into everything we do.

We’re a company that wants to question, reinvent, transform and re-imagine. Simpler, smarter, better is the essence of our attitude! Be it product, service or support this is our approach.

ALU solutions allow the products on display to speak for themselves. Drawing on the harmony and functionalism inherent in basic geometry, our products represent a revolution in retail display.

ALU values are the values of the maverick. We stand apart in our market. We don’t like to play according to the rules set by others and we are not interested in traditional events; instead we create our own. Although we are dedicated to interpreting and even sometimes anticipating our clients’ needs, we’re never ever afraid to experiment.

Perhaps because the company was originally established in the trend-setting and visionary city of New York, we represent a hybrid of Old World and New. We are obsessed by the product, and emphatically committed to every challenge - and every opportunity to innovate - brought to us by the collaborators who are our customers. We take pleasure in expressing ourselves and we want our clients to successfully express themselves through us.

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