ALU with Slam Jam for Guest Room Exhibition

On January 13th, the Italian streetwear retailers, Slam Jam Milano partnered with ALU for the launch of their latest collaboration with 424, the Los Angeles based brand which combines antique artisan with today’s modern production for an original twist. 


SLASH free standing units were featured amongst the traditional graphics inspired by designer, Guillermo Andrade’s childhood to create an artistic contrast, whilst also complementing the brands unique merchandise and expression of urban culture.


The displays, with their natural raw steel finish, enhanced the utilitarian textile project by 424, successfully capturing visitors’ attention within the art district. The boutique space was fully transformed and proudly showcased Slam Jams Milano’s creative abilities to revolutionize contemporary fashion and streetwear.


photo gallery