The brand has just opened a new showroom in Atlanta where ALU was called to work together with its retail team and Joel Griswold on the total showroom design.


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Slash shines in Rent The Runway’s second store

Rent The Runway officially opens their newest store in Washington DC. This is their second freestanding location, the first which can be found in the heart of NYC.


The DC store feature’s ALU’s standard SLASH.



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ALU partners with CFDA for Retail Lab

ALU kicks off its partnership with CFDA in their opening of the Retail Lab in the Cadillac House Showroom in New York City. Retail Lab is an innovative custom retail store which debuts new designers every three months. On July 14th, Timo Weiland took over the space to preview his latest collection at the Retail Lab space.



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Paige Denim in San Francisco

In March this year, Paige Denim opened their latest store concept in San Francisco, a beautiful space perfect for displaying their denim collections.


Slash by ALU was chosen in black Powder coated version and used as a wall mounted and a free standing solutions.



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ALU with Slam Jam for Guest Room Exhibition

On January 13th, the Italian streetwear retailers, Slam Jam Milano partnered with ALU for the launch of their latest collaboration with 424, the Los Angeles based brand which combines antique artisan with today’s modern production for an original twist. 


SLASH free standing units were featured amongst the traditional graphics inspired by designer, Guillermo Andrade’s childhood to create an artistic contrast, whilst also complementing the brands unique merchandise and expression of urban culture.


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