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Euroshop 2011, 26 Feb - 2 Mar

Euroshop, the Global Retail Trade Fair, took place in Düsseldorf from 26 February to 2 March, 2011.

 

ALU’s theatre was a 350m2 booth where expertise, commitment, passion and energy were put on stage to present ALU’s novelties.

 

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ALU: From Modular Merchandising System to Tailor Retail

After years of behind-the-curtains activity addressed to a restricted group of key customers, ALU started extending its services and technical skills at the 2011 Euroshop in the development of large scale, multinational custom projects to the wider audience.

 

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SHOP in SHOPS project for MISSONI HOME

Missoni Home has launched in the U.S.A. its new shop-in-shops project.


The new concept enhances the colorful design philosophy of the company translated into the new Missoni Home collection.


With a series of different custom fixtures, ALU engineers, manufactures and executes the project totally in line with the Missoni brand identity.

 

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Getting it right. A tailored display solution for Manfrotto and Gitzo, B&H store NYC

Manfrotto and Gitzo are the undisputed world leaders in the design, manufacture and marketing of photo, video and lighting support equipment, B&H is the temple of high-tech in NYC.


Put these three names together et voilà: you get image takers’ heaven!


When Manfrotto and Gitzo decided their display areas at B&H needed revamping, they hired ALU to do the job. Through ALU’s NY operation, all engineering, manufacturing and installation of the retrofit system and the endcaps was 100% Made in the USA.

 

 

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Sephora’s Latin American expansion

Traditional French cosmetics brand Sephora opened last year its first stores in Brazil.

 

ALU Brazil was hired by the French cosmetics group to engineer, manufacture and install the vital components of the stores such as the nail and beauty units, the professional accessories elements, as well as the checkout counter.

 

 

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