Retail concept brand, STORY recently revealed their latest concept ‘HER STORY’ in New York City. Envisioned by founder, Rachel Shechtman, STORY takes the editorial viewpoint of a magazine, changes like a gallery, and sells things like a store. This specific story concept was all about HER. In collaboration with HER STORY, ALU integrated their unique fixturing systems, providing a versatile platform that let STORY weave written content into its visual merchandising strategy.
Taschen’s first Italian flagship store opened last week in the historic center of Milan at Via Meravigli 17.
The project was developed by long term Taschen collaborator, Marc Newson, with all fixtures and displays engineered, designed, manufactured and installed by ALU. Starting with the molding process all the way to the installation, everything was made 100% in Italy with a focus on craftsmanship, high level materials and specific attention to detail.
During Salone Internazionale del Mobile, ALU kicked off its fifth edition of ROAD – Retail Design Show in Milan, Italy.
The space showcased the illustrations and art work of graphic artist, Lorenzo Petrantoni. The installation, titled TIMELESS, featured Lorenzo’s artwork that was distinctively mounted and intertwined with ALU’s systems.
This week during Salone Internazionale del Mobile, ALU is at 5 corso Como in Milan for ROAD- Retail Design Show.
The gallery will host TIMELESS, showcasing Lorenzo Petrantoni’s art intertwined with ALU’s systems as well as ABC Mannequins and Nardi chairs.