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Experience original design with ALU at The Retail Design Expo

After the success of last year, ALU decided to exhibit for the consecutive year running at the Retail Design Expo which will take place in London on 9-10 March 2016.

 

ALU will showcase a vast array of versatile and multipurpose collections. These are a ready-made range of ALU products that can be personalized and tailored to fit all retail design needs. The fair is also an excellent opportunity to listen to exclusive talks on retail design, visual merchandising, and much more.

 

 

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Le Coq Sportif

Le Coq Sportif have been busy refurbishing their flagship stores and HQ showroom in Paris. They specialise in outdoor clothing, footwear and sporting equipment and after 130 years of experience, they are the best at what they do.

 

Le Coq Sportif collaborated with ALU’s fixture AUTOPOLE STEEL in creating the store’s interior. The AUTOPOLE STEEL is a bold accompaniment to the sportswear clothing and creates an industrial feel and look.

 

 

 

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Peugeot Flagship Store in Paris

Peugeot unveiled its flagship store located on Champs Elysées in January 2015. ALU was instrumental in designing the brand’s exciting new installation in Paris.

 

To accompany the showroom’s majestic windows all long the year, the AUTOPOLE STEEL punctuates the glass, which allows for an eye-catching window display.

 

 

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QWSTION & ALU, together in Paris

For ten weeks only, QWSTION has opened a temporary shop in the heart of the Marais Neighbourhood of Paris. Qwstion showcases their unique store concept as well as their passion for up-and-coming and innovative brands. Whilst focusing on Swiss design, there is an eclectic mix of products from VIU eyewear to La Boite Concept sound systems.

 

The all white interior space designed by the Swiss studio Aeberhard/Kaegi has been fitted with the ALU systems, AUTOPOLE and CAGE, which compliments Qwstion’s minimalistic atmosphere and sophisticated approach.

 

 

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A Breath of Fresh Air in the ALU NY Showroom

This December, ALU redesigns its showroom in NYC, creating “a new look” in tandem with  Retail Design Week.

 

Wanting to create a captivating atmosphere by using all ALU products and a natural color scheme, the creative team was able to achieve an alchemistic environment with garden-fresh plants placed all around the showroom and light coming from LIGHTBOARD suspended from the ceiling. 

 

On Dec 1st, the showroom hosted the panel discussion “Beauty Redefined.” ALU’s Creative team decided to pay tribute to this by creating a showroom with a cosmetic industry look and feel.

 

The panel discussed the constant changes within the Beauty Industry, featuring unique collaborations and brands such as Dior Parfums, Dermalogica, Estée Lauder and Story.

 

 

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