Madhattan unveiled its premiere event at ALU’s Showroom in SoHo, on Tuesday, December 3rd, 2013. Part of the Retail Design Collective, the Madhattan movement inspired and surprised its guests with the promised multisensory experience and wanderlust.
Composure. Mobility. Support.
CAGE is a unique display that can incorporate within its geometrical shape, the ability to transform itself into a creative array of solutions assuring the continuous outfit and tally of the POS frame-up.
This is a one-piece product, with little installation required, easy to ply and ready to use. Set alone, stacked through overlapping or integrated with other fixtures and accessories, CAGE can adjust itself into three different stances with a swift turn on a 90° angle rotation.
ALU is set to enter the space of experiential design in a wonderland concept during the A.R.E Retail Design Collective in New York. ALU’s showroom in SoHo opens the rabbit hole to an “enchanted forest” display and a journey into a multi-sensory showcase, to Madhattan.
Customization meets graphic display. Upgrading things to a new level of expertise, ALU launches an impactful system focused on visual junction and pure function.
Presenting a raw-cut frame in anodized aluminum, Billboard is a graphic unit display arrayed through a printed stretchable fabric, easy up and easy down, thanks to an integrated silicon layer which allows the fast handling of the fixture.
On the 21st of October, ALU Brazil opened the doors for the new showroom in Vila Olimpia, São Paulo. After two years of made to measure projects working alongside with high-end brands, the standard range of fixtures and the possibilities carried along with them can be found at ALU Brazil showroom.