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ALU unveiled its new Amsterdam showroom at ROAD Amsterdam#2

ALU unveiled its Amsterdam showroom on Keizersgracht on Tuesday 14th June at the second edition of ROAD Amsterdam. The event organized by MiND hosted Lidewij Edelkoort who presented her talk ‘The Art of Sport’.

 

The design centred around the latest collection of SLASH finishings which use an intricate electroplating process to create an updated collection with a luxury feel. Using mirrors and LIGHTBOARD to play with the light, the display enhanced the glossy finish of the products.

 

 

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SLASH gets a luxury makeover

ALU has released the newest range of SLASH finishings. Using the intricate electroplating processes to create a sleek and polished finish, SLASH has announced itself as the leading display solution for luxury products.

 

SLASH continues to be known as a versatile, multi-functional system, now incorporating high end, luxury finishes into its collection. The appearance has been modified using state of the art production methods and finishing processes - all made in Italy – to give SLASH a new, sophisticated look.

 

 

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ROAD Amsterdam - Second Edition

ROAD – Retail Design Show will be stopping in Amsterdam for the second edition of its extremely successful evening dedicated to sport and luxury.
 

 

The highly-acclaimed Lidewij Edelkoort, pioneering trend forecaster, will talk about the symbiotic relationship between art and sport. MiND has curated the content for this event, working closely with Lidewij to bring this next installment of ALU’s ROAD vision to the forefront of industry innovation.

 

We look forward to welcoming you there.

 

 

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#MiNDTalks at ALU Showroom NYC: Experiential Design In The Multi-Brand Environment

MiND hosted its fourth #MiNDtalks at the ALU showroom in NYC on May 19th. Theron Long, Creative Director of Experiential Marketing at Paper Magazine, moderated the discussion. Panelists included Ion Metulesco, Director of Architecture, Engineering and Maintenance at Printemps, Michael Sainato, VP of Creative at Design Within Reach and Benjamin Fay, VP of Retail Development and Customer Experience at Birchbox.

 

 

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Harry De Zitter – Photographer Sans Frontières

The Baker Museum in Naples, Florida has recently inaugurated an exhibition dedicated to the stunning work of Belgian photographer Harry De Zitter. His career, spanning four decades, has taken him from Europe to Africa to America. In that time he has produced a vast body of work concentrating on themes ranging from politics to social-economics; this exhibition is the first retrospective of his work in his current hometown Naples.

 

ALU worked closely with The Baker Museum and the photographer to provide a unique solution to display the artist’s work.

 

 

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