SOREL enhances their collection using a temporary Pop Up store with ALU

From November, until the end of December 2016, SOREL will be making a festive appearance throughout Europe’s finer department stores, from BVH in Paris and La Rinascente in Milan to EnCourt Ingles in Madrid.  As part of the brands, "Fashion meets utility” campaign, they have opened numerous temporary pop ups, installed and developed with the help of ALU.


Using a combination of steel and reclaimed wood to create a bespoke point of sale in the heart of the each store, ALU has captured the craftsmanship and heritage of the SOREL brand, elegantly showcasing a selection of lifestyle boots and après ski.


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ALU partners with STORY’s Home for the Holidays

New York’s ever-changing concept store, unveils its 32nd installation: “Home for the Holidays.” Each year for the holidays, STORY puts together an editorial-inspired gift guide that unfolds inside a holiday home.


ALU worked with STORY to bring to life their design vision as well as provide fixtures that compliment and merchandise the holiday space. STORY will offer a one-stop-shop through designated rooms that correspond to different gift recipients. Spaces include a living room for her, an office for him, a playroom for the kids and a kitchen with something for everyone.



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AMEDEO D. Milano fulfills brand ambition with ALU

Coin is the largest department store franchise located throughout major cities in Italy, with over 40 stores located in City Centre’s or popular shopping streets. Retailers, Amedeo D Milano has a specific "shop in shop"  format within Coin, taking over  250/350sqm of their inside space.


The urbanist brand, Amedeo D. Milano, continues to keep ahead of the market, not only through their specially curated selection of high fashion, premium brands but also through their fresh, futuristic retail design, with the aid of ALU.


Amedeo D. Milano prides itself on being today’s trendy hot spot for young millennials to come together, enhancing their brand ethos, ‘to create a meeting place for friends and new people and experience living fashion’. With their open plan and relaxed "shop in shop" layout, ALU’s standard display systems enhances the brand vision.



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Marc O’Polo promotes Sustainable Design

ALU collaborated with the premium, casual lifestyle brand Marc O’Polo to update and relaunch their flagship store in Munich,  Germany.


The space exudes the layout of a warm and enchanting souk suited for the seasonal shopper. The brand's ethos, “The Freedom to be Yourself” is celebrated upon the primary wall using bright contemporary LED lighting, increasing the feel good message behind the merchandise.



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CFDA launches Cushnie Et Ochs at the Retail Lab

CFDA kicked off its latest collaboration with Cushnie et Ochs at the Retail Lab Store at Cadillac House in New York City. Retail Lab is an innovative custom retail store which debuts new designers every three months. This time, ALU worked with the Cushnie team to complete the trendy look and feel of their space.


Blush pink adorn the walls with a lounging area in the middle and gold trimmed accents throughout. The sleek and modern interior is completed with the latest of ALU’s collections, SLASH in polished gold, complementing the intimate boudoir feel.



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