I am completely useless

What use is the body without its components? Without sense, feeling, or emotion? I am just a piece of metal. But add a clamp, or a fixture, and I become a piece of art, an enhancer of beauty, a symbol of sensuality, a very useful item.


I am the Autopole.


Milano is ROAD next stop!

After 4 editions, ROAD has chosen Italy as its next stop, and will be at 5 Corso Como in Milan during design week: 14th-19th April 2015.


On the 16th of April, ROAD will host a panel discussion over breakfast, exploring the increasingly unusual, often complex and extraordinarily rich overlaps between art, design and display for a new generation of creative retail visionaries. Moderated by Katie Baron, our expert panel of visual directors, artists and leading retail designers will discuss the new language of visual brand culture for a tech savvy, artistically-hungry community.


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An international stage for ALU at the Retail Design Expo

ALU’s journey at the first edition of the Retail Design Expo has just ended, and together with visitors from the UK who came by to visit the fair, an international audience confirmed that London is the capital for the European retail design business.

Choosing to highlight their adaptability and knack for customization, ALU’s booth hosted a concentration of their products and systems, showcasing the standard versions as well as some customized finishes.



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ALU revamps its NY showroom with Dangerdust

Keeping with the our efforts to collaborate with inspiring artists, ALU kicks off its latest showroom setup with an exciting new collaboration in NYC that brings life to the space.
Dangerdust, a dynamic chalk duo pays tribute with their beautiful illustration and quotes of famous writers, celebrities and unique connoisseurs throughout the ages – displayed in a gallery-like setting, a tunnel created by Slash.



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Slash shines in Rent The Runway’s second store

Rent The Runway officially opens their newest store in Washington DC. This is their second freestanding location, the first which can be found in the heart of NYC.


The DC store feature’s ALU’s standard SLASH.



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