On January 13th, the Italian streetwear retailers, Slam Jam Milano partnered with ALU for the launch of their latest collaboration with 424, the Los Angeles based brand which combines antique artisan with today’s modern production for an original twist.
SLASH free standing units were featured amongst the traditional graphics inspired by designer, Guillermo Andrade’s childhood to create an artistic contrast, whilst also complementing the brands unique merchandise and expression of urban culture.
ALU’s CAGE was used in the space, powder coated in white. With the ability to transform itself into three different rotations and with the use of custom shelving and graphics, it provides the perfect platform for displaying and merchandising the perfect holiday gift.
From everyone at ALU, we are wishing you and your loved ones a very happy holidays and a happy new year! We will see you in 2017!
SOREL revealed their latest location for their seasonal series of pop ups, creating a unique point of sale in Milan’s luxury department store, La Rinascente to showcase their extensive range of premium winter boots.
ALU worked closely with SOREL to create a display that captured the brands heritage and craftsmanship, while enhancing their ‘fashion meets utility’ personality.
From November, until the end of December 2016, SOREL will be making a festive appearance throughout Europe’s finer department stores, from BVH in Paris and La Rinascente in Milan to EnCourt Ingles in Madrid. As part of the brands, "Fashion meets utility” campaign, they have opened numerous temporary pop ups, installed and developed with the help of ALU.
Using a combination of steel and reclaimed wood to create a bespoke point of sale in the heart of the each store, ALU has captured the craftsmanship and heritage of the SOREL brand, elegantly showcasing a selection of lifestyle boots and après ski.