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ALU for Bank Of America

Throughout the holiday season, Bank of America rolled out their holiday campaign implemented in select flagship stores across the US. ALU’s team was challenged by the bank to create a custom and contemporary spin on the holidays. The displays ALU’s design team came up with consisted of large, open, floor standing display cases, each filled with sheets of clear acrylic with two dimensional graphics applied to them, which layered together to create a three dimensional effect. These objects featured stylized emblems of the holidays from Christmas trees and snowmen to gift wrap inspired panels – all set in holiday colors.

 

 

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ALU goes to the Retail Design Expo

Retail Design Expo will take place in London on 10-11 March 2015.

 

It is an event created by retailers with retailers in mind and with a commitment to improve retail industry knowledge and values - something ALU fully supports.

 

The fair will host hundreds of exhibitors and speakers conducting training sessions and talks on retail design, visual merchandising, and more.

 

 

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Nixon Flagship Stores

Nixon has opened two flagship stores in Europe, the first on Rue Froissart in Marais district of Paris and the second on Newburgh Street in London.

 

For this revolutionary design, architects Checkland Kindleysides created a sort of nautical theme with a recurring horizon line. They used ALU’s Slash and accessories which were customized to fit the space and its thread of immersion. Slash is seen along the side of the space, and is used to display the brands soft merchandise on shelves, as well as hanging space.

 

 

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Hunter’s In Store Adventure

Hunter has opened their global flagship store on Regent street, London. The store was designed by Checkland Kindleysides in collaboration with Hunter’s Creative Director Alasdhair Willis.

 

The designers used ALU’s Slash throughout the store, for various purposes, and had it customized for the system to be red and grey, as well as to be ceiling mounted, to fit the needs of the store.

 

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Crafted Air

On the 3rd, 4th and 5th of December, CRAFTED AIR took over the ALU showroom, creating a spectacular sight for retail industry connoisseurs and art fans alike. Jason Hackenwerth’s sculptures “Popped” against the all-white showroom for a contrast that inspired and excited. This, together with a dramatic presentation of ALU’s fixtures, set the stage for an open doors event that was worth waiting for.

 

The ALU products were seen in a vastly, different way – twisted and contorted into a scaffolding-like exhibition. Autopole, Mobile and Cage truly gave way to unique, visual presentation.

 

 

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