ROAD Amsterdam - Second Edition

ROAD – Retail Design Show will be stopping in Amsterdam for the second edition of its extremely successful evening dedicated to sport and luxury.


The highly-acclaimed Lidewij Edelkoort, pioneering trend forecaster, will be giving two talks about the symbiotic relationship between art and sport as well as a talk about luxury fashion and retail. MiND has curated the content for this event, working closely with Lidewij to bring this next installment of ALU’s ROAD vision to the forefront of industry innovation.


We look forward to welcoming you there.



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#MiNDTalks at ALU Showroom NYC: Experiential Design In The Multi-Brand Environment

MiND hosted its fourth #MiNDtalks at the ALU showroom in NYC on May 19th. Theron Long, Creative Director of Experiential Marketing at Paper Magazine, moderated the discussion. Panelists included Ion Metulesco, Director of Architecture, Engineering and Maintenance at Printemps, Michael Sainato, VP of Creative at Design Within Reach and Benjamin Fay, VP of Retail Development and Customer Experience at Birchbox.



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Harry De Zitter – Photographer Sans Frontières

The Baker Museum in Naples, Florida has recently inaugurated an exhibition dedicated to the stunning work of Belgian photographer Harry De Zitter. His career, spanning four decades, has taken him from Europe to Africa to America. In that time he has produced a vast body of work concentrating on themes ranging from politics to social-economics; this exhibition is the first retrospective of his work in his current hometown Naples.


ALU worked closely with The Baker Museum and the photographer to provide a unique solution to display the artist’s work.



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Protest new concept

At the end of 2015, ALU collaborated with Protest to open its boutique concept store in Roosendaal, Netherlands.


Upon entry, you can immediately feel the contrast of the store’s versatile sportswear aesthetics. The surroundings are decorated with smoky oak panels which ties in with the ski merchandise on sale yet also appropriately compliments its surf and beachwear. Emblazoned with Protest’s logo, the store exemplifies Protest’s ability to provide its consumers with stylish and functional sportswear whatever the season.



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On May 19th, MiND Magazine will organize a #MiNDTalk about “EXPERIENTIAL DESIGN IN THE MULTI-BRAND ENVIRONMENT”.


Hosted at the ALU Showroom, it will be a 45 minute panel discussion focused on the multi branded store experience with a 15 minute Q&A as well as food, drinks, music and more.


Theron Long, Creative Director of Paper Magazine will moderate that panel along with panelists,  Benjamin Fay, VP of Retail Development and Customer Experience at Birchbox, Michael Sainato, VP of Creative at Design Within Reach and Ion Metulesco, Director Architecture, Engineering & Maintenance at Printemps, Paris.



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