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QWSTION & ALU, together in Paris

For ten weeks only, QWSTION has opened a temporary shop in the heart of the Marais Neighbourhood of Paris. Qwstion showcases their unique store concept as well as their passion for up-and-coming and innovative brands. Whilst focusing on Swiss design, there is an eclectic mix of products from VIU eyewear to La Boite Concept sound systems.

 

The all white interior space designed by the Swiss studio Aeberhard/Kaegi has been fitted with the ALU systems, AUTOPOLE and CAGE, which compliments Qwstion’s minimalistic atmosphere and sophisticated approach.

 

 

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A Breath of Fresh Air in the ALU NY Showroom

This December, ALU redesigns its showroom in NYC, creating “a new look” in tandem with  Retail Design Week.

 

Wanting to create a captivating atmosphere by using all ALU products and a natural color scheme, the creative team was able to achieve an alchemistic environment with garden-fresh plants placed all around the showroom and light coming from LIGHTBOARD suspended from the ceiling. 

 

On Dec 1st, the showroom hosted the panel discussion “Beauty Redefined.” ALU’s Creative team decided to pay tribute to this by creating a showroom with a cosmetic industry look and feel.

 

The panel discussed the constant changes within the Beauty Industry, featuring unique collaborations and brands such as Dior Parfums, Dermalogica, Estée Lauder and Story.

 

 

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Beauty Redefined

ALU and MiND Magazine invite you to a panel discussion all about beauty. Located at the ALU Showroom on December 1st, the panel will be moderated by Shannon Davenport, Head of Advisory Americas at STYLUS, featuring unique collaborations and brands within the beauty industry.

 

 

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The Amsterdam Showroom gets a new look

ROAD Amsterdam kicked off the opening of ALU’s beautifully redesigned office and showroom in the heart of Amsterdam. The 250sqm showroom is equipped with all of ALU’s collections in a raw and neutral colour palate.

 

The showroom was designed with inspiration and vision, creating a ‘at work’ environment balanced with dark and grey colours. The large bay windows emphasizes the natural lighting allowing the ALU systems to stand out effortlessly. 

 

 

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Home for the holidays at Story

On Wednesday, November 4th, STORY opened its 28th installation ‘Home for the Holidays’ in New York City and will run through till the 3rd of January 2016. This concept store gives a home to many small businesses, curated to be a one stop shop for all the holiday gift needs.

 

 

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