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Combining refined wood and stainless steel, modern production and artisan craftsmanship, ALU’s latest product, CORE, provides a truly unique platform to highlight product and brand activations. CORE is composed of beech wood from Europe. Each pole is carefully sanded and naturally steamed to form a smooth and soft surface, then coated in a transparent 4-gloss polyurethane varnish for a sleek finish, without sacrificing the woods natural aesthetic and integrity. The stainless steel corner is developed through a four steps process, mixing machine cutting with human interaction, to mould the elegantly designed technology. The corner is built from flat sheets of metal, that are slowly cut, moulded and welded into their final shape, that wraps sinuously around the wooden poles.

Core gallery