VF Axtell Soho

London, United Kingdom of Great Britain and Northern Ireland (the)

VF Corporation, the holding company of leisure brands including North Face, Wrangler, Vans and Timberland, opened Axtell Soho just off Regent’s Street in London in May 2019. The 16,000 sq ft space is designed like a showroom with some of the fixtures being available to retailers who wish to create their own displays.
ALU supplied standard illuminated and custom TondoQuadro freestanding fixtures with wooden finishes to fit the individual needs of each brand’s merchandising solutions. The display shows the multiple applications and high degree of customization of ALU’s display systems.

Projects in numbers

Square Feet
Brands Displayed
VF Axtell Soho - ALU

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