Kenneth Cole gets a new look for their showroom in New York City. ALU’s SLASH was used throughout the showroom in its raw steel finish, allowing the merchandise and product on the floor to shine. Custom cross bars were used on the free standing units to incorporate a custom gray fabric backdrop within the fixtures. Both free standing and wall mounted SLASH displayed an array of the latest of Kenneth Cole’s footwear line.
The retail space, DO THE EXTRAORDINARY based in Seattle, received a store revamp for the purpose of an experiential event held by MiND Magazine on June 14-15,2017.
ALU worked closely with DO THE EXTRAORDINARY to really bring a sense of energy and atmosphere into the design studio, providing an array of SLASH fixtures that complimented the store's unique range of handcrafted merchandise. The fixtures also acted as navigational dividers and were purposely placed to create an airy, natural and open feel of the space to allow for the event.
ALU is proud to announce the opening of our first showroom in Mexico City.
This latest venture coincides with our aim to better support our clients and enable us to properly showcase ALU’s innovative products, and tailored services that range from production engineering and manufacturing, all the way to shop execution.
From TRAFFIC in Paris, to Retail Design Expo in London, ALU has been on the road, showcasing their diverse collections of ready-made store fixtures.