Holt Renfrew for the Holidays

ALU’s CAGE was used in the space, powder coated in white. With the ability to transform itself into three different rotations and with the use of custom shelving and graphics, it provides the perfect platform for displaying and merchandising the perfect holiday gift.



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From everyone at ALU, we are wishing you and your loved ones a very happy holidays and a happy new year! We will see you in 2017!


Sorel shows dominance within the fashion world, using ALU

SOREL revealed their latest location for their seasonal series of pop ups, creating a unique point of sale in Milan’s luxury department store, La Rinascente to showcase their extensive range of premium winter boots.


ALU worked closely with SOREL to create a display that captured the brands heritage and craftsmanship, while enhancing their ‘fashion meets utility’ personality.


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SOREL enhances their collection using a temporary Pop Up store with ALU

From November, until the end of December 2016, SOREL will be making a festive appearance throughout Europe’s finer department stores, from BVH in Paris and La Rinascente in Milan to EnCourt Ingles in Madrid.  As part of the brands, "Fashion meets utility” campaign, they have opened numerous temporary pop ups, installed and developed with the help of ALU.


Using a combination of steel and reclaimed wood to create a bespoke point of sale in the heart of the each store, ALU has captured the craftsmanship and heritage of the SOREL brand, elegantly showcasing a selection of lifestyle boots and après ski.


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ALU partners with STORY’s Home for the Holidays

New York’s ever-changing concept store, unveils its 32nd installation: “Home for the Holidays.” Each year for the holidays, STORY puts together an editorial-inspired gift guide that unfolds inside a holiday home.


ALU worked with STORY to bring to life their design vision as well as provide fixtures that compliment and merchandise the holiday space. STORY will offer a one-stop-shop through designated rooms that correspond to different gift recipients. Spaces include a living room for her, an office for him, a playroom for the kids and a kitchen with something for everyone.



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