Paige Denim in San Francisco

In March this year, Paige Denim opened their latest store concept in San Francisco, a beautiful space perfect for displaying their denim collections.


Slash by ALU was chosen in black Powder coated version and used as a wall mounted and a free standing solutions.



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ALU partners with CFDA for Retail Lab

ALU kicks off its partnership with CFDA in their opening of the Retail Lab in the Cadillac House Showroom in New York City. Retail Lab is an innovative custom retail store which debuts new designers every three months. On July 14th, Timo Weiland took over the space to preview his latest collection at the Retail Lab space.



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ALU unveiled its new Amsterdam showroom at ROAD Amsterdam#2

ALU unveiled its Amsterdam showroom on Keizersgracht on Tuesday 14th June at the second edition of ROAD Amsterdam. The event organized by MiND hosted Lidewij Edelkoort who presented her talk ‘The Art of Sport’.


The design centred around the latest collection of SLASH finishings which use an intricate electroplating process to create an updated collection with a luxury feel. Using mirrors and LIGHTBOARD to play with the light, the display enhanced the glossy finish of the products.



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SLASH gets a luxury makeover

ALU has released the newest range of SLASH finishings. Using the intricate electroplating processes to create a sleek and polished finish, SLASH has announced itself as the leading display solution for luxury products.


SLASH continues to be known as a versatile, multi-functional system, now incorporating high end, luxury finishes into its collection. The appearance has been modified using state of the art production methods and finishing processes - all made in Italy – to give SLASH a new, sophisticated look.



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ROAD Amsterdam - Second Edition

ROAD – Retail Design Show will be stopping in Amsterdam for the second edition of its extremely successful evening dedicated to sport and luxury.


The highly-acclaimed Lidewij Edelkoort, pioneering trend forecaster, will talk about the symbiotic relationship between art and sport. MiND has curated the content for this event, working closely with Lidewij to bring this next installment of ALU’s ROAD vision to the forefront of industry innovation.


We look forward to welcoming you there.



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