To celebrate its 30th birthday, French brand, Camaïeu relaunched its store design with a completely new concept conceived by designer Agence Vendel B. Together with the Camaïeu brand management team and Agence Vendel B, the ALU solutions were chosen to optimize the brand’s new in store retail environment.
Playing a key role in the new concept, MOBILE is largely displayed throughout the store in a series of tables with customized tops and freestanding units, elevating the in store experience and bringing focus to Camaïeu’s displayed merchandise. Rising in the corners of the store are islands of white finished, freestanding super AUTOPOLE, which contain hanging and face out bars to transform the spot into a very comfortable and high capacity space. SLIDER lines the walls displaying modular custom shelving units, including mirrors and graphics to create linear symmetry throughout the store. On either side of the entrance, a LED lightbox with tensioned fabrics graphics is fixed to suspended MOBILE, used as an ideal communication tool and window display solution.