Temporary Showroom in New York 2025

ALU unveiled the latest chapter of its design journey in the heart of New York’s Flatiron District, inviting guests to lean into the curve and rethink the square. Located at 37 West 17th Street, the second-floor showroom offered a curated experience across three distinct zones.

Upon entering the front room, visitors were greeted by a streamlined radial composition of Plot. Showcased in both galvanized steel and classic blue finishes, the display featured new, centered hangbars and trapezoidal shelves composed in both metal and millwork. Silver anodized Autopoles with silver and blue components framed the space, complemented by graphic elements. The mid-space served as the core of the showroom, showcasing the versatility of Tondoquadro in its charcoal finish. The area included a kiosk and illuminated versions, surrounded by millwork: custom inserted platforms, lower cabinets with drawers, full shelves, and suspended open cabinets. In the meeting room, the narrative continued with an Insula fixture in black, charcoal Autopoles, and a reappearance of Plot in galvanized steel and blue, with a variety of accessories. A matching galvanized steel table frame with a rounded blue top anchored the space. Completing the setup were silver anodized Autopoles with a graphic banner and integrated TV monitor.

Don’t be too Square, Lean into the Curve.