Oss, Netherlands (the)
In August 2015, motorcycle clothing company Rev’It unveiled their showroom in Oss, Netherlands. Revit’s Creative Office conceived a new design concept for their installation which was interpreted and realized by ALU into multiple platforms including the EICMA show in Milan and stores in Europe and SiS in USA.
Customized black SLASH wall units adorn the jet black walls with bespoke black MDF shelves. They are fitted with a special crossbar which has been lengthened to be the same size as Rev’It’s motorcycle jackets. Customized free-standing stackable units in dark grey acts as a platform for accessories and customer seating. There is also a bespoke Plexiglas cabinet and special grid-lined unit displaying the Rev’It merchandise. A new configuration of SLASH operates as a focal point to present the brand’s logo as well as Rev’It advertising. In addition to acting as a clever promotional tool, it also utilizes the space at the back of the installation to exhibit more Revit merchandise.