66°North Storm Space Copenhagen | ALU Retail Systems for Outdoor Apparel

Founded in Iceland and renowned for its high-performance outdoor apparel, 66°North has been creating technical clothing designed to withstand some of the world's most demanding weather conditions since 1926.

The new Storm Space in Copenhagen translates the brand's Nordic heritage into a contemporary retail environment, where natural materials, muted tones and tactile surfaces evoke the landscapes that inspire its collections.

Designed as both a flagship store and a community hub, the space showcases outerwear, layering pieces and technical garments through a flexible merchandising experience tailored to the brand's evolving needs. To support this vision, ALU supplied Acrobat + TondoQuadro frames, Radial Plot and custom grids, shelves and racks. Seamlessly integrated into the interior concept, the system highlights the product while providing the versatility needed to create dynamic product presentations, storytelling moments and community-focused experiences throughout the store.