Marché Dar Essalam, Rabat

At the Dar Essalam Market in Rabat, one of Morocco's most distinctive mixed-use destinations, ALU teamed up with Saguez & Partners to bring bold retail signature concepts to life with modular and custom displays designed to fit, adapt, and enhance every space.

Spanning 13,000 m², Dar Essalam Market brings together fresh produce, fashion, beauty, dining, and culture in a contemporary, eco-friendly setting thoughtfully integrated into a former orange grove.

Sèves store

In the Sèves store dedicated to adult fashion and inspired by a lush 'fashion garden,' ALU developed custom TondoQuadro structures with built-in cabinets and signage, walnut displays, and Plot pop-ups enriched with additional accessories like mirrors, hanging shelves, and podiums, supporting flexible, seasonal product staging.

MAdd store

In the MAdd (Mode Addict) store, dedicated to the street and urban world loved by teens and young adults, ALU introduced double-decker TondoQuadro units, rolling Plot displays, a custom 15-meter-long Plot sneaker wall, and a bold bespoke checkout, creating a dynamic setup designed for rotation, experimentation, and guest brands.

Lilmi store

In the Lilmi store, designed on a child-friendly scale, ALU offered custom TondoQuadro units with upper and lower storage, personalized Plot displays, as well as custom podiums and tables that ensure accessibility, safety, and a fun shopping experience.

Posology store

Finally, in the Posology store, dedicated to teas, coffees, and chocolates, ALU custom TondoQuadro units with a refined bronze finish, paired with walnut niches, shelves, and integrated signage, create a warm and precise display system designed to showcase small formats and highlight product quality through the contrast of materials and attention to detail.