The House of Champion in Milan featuring ALU Custom Fixtures

Champion opened The House of Champion, its Milan multi‑level flagship store on Via Torino, one of the city’s most dynamic retail streets.

The project was developed in close collaboration with Champion Europe Group and The Extraordinary Office Studio, whose creative direction shaped the overall concept.

Bespoke Solutions

ALU contributed to grounding the design vision through modular and custom display solutions, ensuring consistency, functionality, and visual clarity across the different levels of the store.

Inside the space, TondoQuadro custom fixtures in clear painted raw steel, combined with Plot custom ceiling‑attached systems, create an architectural framework that supports the collections while keeping the environment visually open and fluid.

Custom wooden shelves, podiums, and cabinets introduce warmth and material contrast, grounding the display and subtly highlighting key pieces.