CAIA Cosmetics first Flagship Store in Stockholm

CAIA Cosmetics, one of Europe’s fastest‑growing beauty brands, has inaugurated its inaugural flagship store at Biblioteksgatan 5 in Stockholm, marking a significant step in its brick‑and‑mortar expansion.

Occupying 455 square meters across two levels, the store harmoniously blends Scandinavian minimalism with CAIA’s iconic pink palette and an interior conceived to encourage interaction, consultation, and product discovery.

The ground floor—“The Beauty Area”—caters to quick, self‑guided shopping, showcasing CAIA’s complete product range. Above, “The Glow Floor” offers a more secluded atmosphere for personalized Beauty Sessions and a dedicated room for rotating product exhibitions.

Custom‑designed by ALU, the store’s fixtures include refined staircase displays, illuminated mirrors, a perfumery table with marble supports and an elegant beauty station—each element crafted to elevate CAIA’s premium makeup collection. In the wardrobe section, a series of floor‑to‑ceiling brushed stainless‑steel columns integrate LED display cases and fixed shelving, seamlessly embedding digital storytelling into the retail environment.

Concept by Specific Generic. Photos by CAIA Cosmetics.