Pink Gellac Stores

Pink Gellac, a Netherlands-based brand, proudly showcases its premium nail care products in boutiques across Europe, including cities such as Amsterdam, Antwerp, Bruges, and more.

Their colorful gel nail polishes are presented on ALU’s Plot Slim Vertical Units with a custom matte black finish and displayed on illuminated shelves.

Advertising graphics and the brand logo are hung on integrated clips which can be easily rearranged within the fixtures.

Designed by Matteo Renna, Creative Director at MAST in Amsterdam, this visually captivating and modular concept ensures a consistent and memorable brand experience for Pink Gellac enthusiasts.

With plans to European expansion, the flexibility of this setup allows for easy replication across various locations.

Photo Credits: Pink Gellac