Wolverine HQ by Whiteroom

ALU collaborated with Whiteroom UK, a design agency based in Warwickshire, on a transformative project for Wolverine EMEA’s Headquarters in King’s Cross, London.

The European Headquarters, spanning 20,000 square feet, embodies a visionary approach to flexible workspace design, perfectly complementing ALU’s commitment to versatility and functionality.

Showcasing Wolverine’s esteemed brands, including Merrell, Saucony, and Caterpillar, the space features both freestanding and wall-mounted Slash units, providing an immersive experience for clients and partners.

Available in dark gray, white, and orange finishes, Slash maximizes the display capacity of the three showrooms with special slots that allow for flexible arrangements of shelves and crossbars, complemented by wooden accessories.

Photos and video by Whiteroom