MINI Urban Store

Rome, Italy

The MINI Urban Store – a strategic place for the BMW Group – recently opened in Rome with a customized version of ALU’s QuadroQuadro system with diffused light.

With the claim "Big Love for the People, Big Love for the Planet", the store takes on a new look, offering the customer an immersive, inclusive, interactive, and sustainable experience.

A welcoming and flexible space, it can be reconfigured with ALU’s fixtures according to the merchandising and car accessories to be displayed.

The screens, the recharger, the color & trim board, and the “Big Love” signage are integrated within ALU units.

Photo Credits: MINI Urban Store Roma


ALU for MINI Urban Store